March 16 & 17, 2022

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Sidney Maestre

Sidney Maestre

Director of Engineering, Developer Experience @ Lob

Bio

Sidney Maestre is the director of engineering for Lob’s developer experience team. The team’s mission is to curate experiences for developers using Lob’s print mail and address verification APIs and share knowledge that helps them be better developers.

Social Media

Print as a presentation layer

The headless CMS movement is a response to the explosion in content consumption through varied new media technologies: smartphones, tablets, desktops, televisions, watches, and even cars. These presentation layers are digital but have you considered including the physical world? This talk explores using the Lob API to add print mail to the presentation layers available from your headless CMS. This print layer helps your marketing team save time while ensuring consistent branding across all your physical and digital marketing channels.